What are you expected to think when an unbranded box arrives through the post containing an empty milk bottle, a rag and a box of matches? Underground terrorists inciting violence with a bomb kit? No, something much more scary – a mail shot from a design consultancy. On trying to guess which group could be so provocative, we naturally came up with names like Bang Creative and Fuel. But Drawing Board in Manchester has owned up, claiming the mailer was part of its rebranding exercise as Race. All very inflammatory, particularly for the Metropolitan Police, who received a few calls from law-abiding recipients. They would have been even more worried if they had known the terrifying truth.
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.