Design term born by WMH cake packs being killed off

Having followed, open-mouthed, the news of the controversial axing of Williams Murray Hamm’s ‘successful’ Jaffa Cakes branding (DW 23 September). I would like to suggest a new verb to enter the design dictionary; great design that has been pulled by the client for no discernible or understandable reason and against everyone’s better judgment should from henceforth be known as having been Jaffa’d.

Lin Dickens

Managing director

Aricot Vert

Hampshire GU51 3QH

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