Home-shopping report

The home-shopping market continues to under-perform the general retail sector, a Verdict report reveals.

The market was worth 7551m in 1996, according to the report, Verdict On Home Shopping, representing a 3.4 per cent sales increase on the previous year. The figures show home-shopping accounting for just 4.5 per cent of retail sales – the lowest figure for ten years.

Callum Lumsden, managing director of Lumsden Design Partnership which has translated three home-shopping brands into high street retail formats, says home-shopping services use catalogues that are too similar. ‘The specialist market is doing well,’ he says.