Designer may act on Impulse

Lever Fabergé is to revamp its Impulse fragrance brand and has appointed Lippa Pearce to undertake the work, Design Week can exclusively reveal.

Lever Fabergé is to revamp its Impulse fragrance brand and has appointed Lippa Pearce to undertake the work, Design Week can exclusively reveal.

Industry sources suggest creative treatments have been agreed and new-look packaging is likely to launch in spring next year.

Lever Fabergé is focusing on packaging as a crucial factor in growing the lucrative deodorant and body spray sector, in which it is a market leader.

A Lever Fabergé spokesman says the company is not prepared to comment on details of the project at this stage. Lippa Pearce was unavailable for comment as Design Week went to press.

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