Lever FabergÃ© is to revamp its Impulse fragrance brand and has appointed Lippa Pearce to undertake the work, Design Week can exclusively reveal.
Industry sources suggest creative treatments have been agreed and new-look packaging is likely to launch in spring next year.
Lever FabergÃ© is focusing on packaging as a crucial factor in growing the lucrative deodorant and body spray sector, in which it is a market leader.
A Lever FabergÃ© spokesman says the company is not prepared to comment on details of the project at this stage. Lippa Pearce was unavailable for comment as Design Week went to press.