Larkhall Natural Healthcare Direct Mail Vitamins has slimmed down its product range, and introduced a new identity and packaging created by Blue Marlin, following its acquisition by Nutricia Healthcare. The 50-strong product range is now split into three areas, of General, Herbal and Specialist supplements. Larkhall’s range previously consisted of 100 products, but was rationalised to improve the brand’s performance, says a Blue Marlin spokeswoman.
As part of our coverage of 2022’s graduate season, we’re speaking with a selection of graduates from around the UK about their work, practice and future plans.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.