Larkhall Natural Healthcare

Larkhall Natural Healthcare Direct Mail Vitamins has slimmed down its product range, and introduced a new identity and packaging created by Blue Marlin, following its acquisition by Nutricia Healthcare. The 50-strong product range is now split into three areas, of General, Herbal and Specialist supplements. Larkhall’s range previously consisted of 100 products, but was rationalised to improve the brand’s performance, says a Blue Marlin spokeswoman.