Design Studio creates ‘filmic’ site and logo for 3DW

Design Studio has created an identity and website for 3D architectural visualisation company 3DW. Design Studio was appointed in April after 3DW founder Fabrice Bourelly approached the group on the strength of previous projects.

Design Studio senior designer Luke Alexander says, ’The logo was inspired by architecture as the company specialises in architectural renders. The logo has strong, geometric forms that can be used as a stamp over the more detailed renders.’

The website uses imagery created by 3DW as a background, with the logo and a column of minimal text on top. Alexander says, ’The renders that 3DW create are very filmic in the way they play with the light. We wanted to let that do the talking.’

Design Studio has also created a showreel for 3DW’s website, which features an animated version of the logo and allows viewers to move through 3DW’s three-dimensional visualisations.

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