Eye II Eye Communications has created a 90 000 identity and brand development strategy for a proposed new national chain of health and fitness clubs to be launched by First Leisure.
The first of the clubs, to be called sporta, is due to open in Bristol in January, with further openings planned for Rochester, Sheffield, Stoke-on-Trent, Leeds, Glasgow and London. Each will house a fitness arena, pool and dance studios.
Eye II Eye also worked on a generic marketing campaign to be adapted locally for each club. It won the contract after an unpaid creative pitch and hopes to continue working on the development of the chain.