Checkland fits Levi’s concept

Checkland Kindleysides is revamping retail concepts for Levi’s across Europe.

Checkland Kindleysides is revamping retail concepts for Levi’s across Europe.

The redesign of window displays, based on research by Holmes & Marchant International, forms part of the project. Work will be unveiled by the autumn.

Findings showed that the windows were “under-performing”, says Levi’s and Dockers Europe retail research manager Philippa Ravenscroft. Checkland Kindleysides is Levi’s preferred retail design consultancy and won this job without a pitch.

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