Checkland fits Levi’s concept

Checkland Kindleysides is revamping retail concepts for Levi’s across Europe.

The redesign of window displays, based on research by Holmes & Marchant International, forms part of the project. Work will be unveiled by the autumn.

Findings showed that the windows were “under-performing”, says Levi’s and Dockers Europe retail research manager Philippa Ravenscroft. Checkland Kindleysides is Levi’s preferred retail design consultancy and won this job without a pitch.