TCWC crafts Allermuir identity

Allermuir, the furniture manufacturer and supplier, is to unveil a revamped corporate identity, designed by Tucker Clarke-Williams Creative, next month.

It will be followed by a full roll-out of the identity across all points of communication, including stationery, promotional material, advertising, exhibitions and signage at Allermuir’s factory and offices in Lower Darwen near Blackburn, from September.

“The old identity was a bit restrictive and was giving the company a lot of problems on certain formats.

“We have created an identity that is more friendly and reflects more accurately what the company does,” says TCWC creative director Jason Saunders.

The consultancy, which has a relationship with Allermuir that dates back to last year, won the work without a pitch.

Allermuir manufactures and supplies contemporary seating and tables, created by designers from the UK and Europe.

Meanwhile, the consultancy has appointed former Attik strategic development director Duncan Slater to the position of head of business development. He starts at the end of this month.