The Crafts Council

The Crafts Council has unveiled a logo refresh and updated print collateral, by Intro. The latest identity (right) is part of its strategic push to strengthen the UK as a global centre for contemporary craft. The reworking of the marque, according to Intro, has been kept to a minimum, to retain the recognition of the original. It will be followed by an overhaul of the organisation’s website later this year. The Crafts Council is in the process of appointing a group.

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  • Alain Porry November 30, -0001 at 12:00 am

    What is gained in legibility and contemporaneousness is lost by mechanism and computerisation.
    Away with humanism, this the soulless age of robot’s crafts. (See the choice of the OCR-B font in the brochures.)
    I like it though. I’m an android.

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