The Beeb’s logo is not a ‘one hit’ wonder

Letters to the Editor should be sent to Design Week, 50 Poland Street, London W1V 4AX. Fax: 0171-734 1770.

The BBC’s new logo was described as solving “all technical problems in one hit” (DW 16 May).

This claim is not supported, however, by the way in which the logo is reproduced on the front cover of Design Week on that same date.

Ian Metcalfe

Director

SPS Advertising

Bedfordshire LU6 3SF

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