CADA and Ind form alliance

Design group Callcott Anderson Design Associates has formed an alliance with brand strategist Ind Associates which will see them working together on projects but retaining their independence.

“We are moving more into the corporate arena, where strategy is becoming increasingly important. It made sense for us to link up with a strategy specialist,” says CADA director David Callcott.

Under the agreement the lead group in a given project will pay the other for its participation.

Callcott says there are no plans for a more formal alliance as yet.