Stocks Austin Sice trimmed the brief for PolyGram’s 1994 annual report to just four words – creativity, colour, power and energy. The original brief outlined a need to emphasise the `powerful creativity of this global, multicultural entertainment company, but we also needed to illustrate the depth of talent in each area of PolyGram’s business’, says an SAS spokesman. Varied style of typography, colour and photography are used to define each area of the business in the report, which is the third designed by SAS.
The new “simplified” designs have been revealed following audience research that said the BBC’s previous look was “old fashioned”.
Mother Design New York has developed the brand, which launches alongside refurbished interiors from consultancy Yabu Pushelberg.
As Expo 2020 opens in the Middle East, we run down some of our favourite pavilions – featuring DIY spaceships and the world’s largest passenger lift.
We speak to exhibition designers to find out how they navigate the unique challenges of designing for a show that will occupy multiple venues.