Fonda ident and sales literature

A name change for telecommunications consultancy Teligen created a catalyst for a new visual identity and a series of sales literature, designed by Fonda. The images were taken from the royalty free business communication CD from DigitalVision. ‘Library images can be seen as the easy way out, but sometimes timescale and budget dictate the library route,’ explains Fonda creative director Ian Pape. ‘For Teligen we increased the colour contrast and blurred the imagery, which helped to create something more distinctive as part of an overall look for the series.’

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