Ace Computer Camps UK, the UK arm of the US children’s summer holidays group, is to be renamed as ComputerCamp using an identity created by Manchester consultancy Head First.
ComputerCamp currently runs activity holidays at six venues in the UK. Children attending the courses learn computer programming skills alongside more traditional outdoor pursuits.
Head First was founded last October by former design staff from computer games developer Infogrames. It has worked on a number of packaging and identity projects for games software companies, as well as identity projects in different business sectors.
“Having to appeal to kids and parents, and girls and boys alike, presents quite a challenge,” says Head First director Stephen Hey of the project. The new identity launches in May.