Small Japanese Soldier informs us that its name came about one night in the Dog and Duck. Talk turned to the subject of ‘things you find down the back of your sofa’ – TV remote, condoms and so on – and someone said what became the eureka! phrase. And you’d never guess from its flyer that the tiny army is based in Soho.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.