Small Japanese Soldier informs us that its name came about one night in the Dog and Duck. Talk turned to the subject of ‘things you find down the back of your sofa’ – TV remote, condoms and so on – and someone said what became the eureka! phrase. And you’d never guess from its flyer that the tiny army is based in Soho.
Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.