Do It All axes Ian Logan in annual roster review

London consultancy Pemberton and Whitefoord has been added to the packaging design roster of DIY retailer Do It All at the expense of Ian Logan Design, which has been dropped after a review.

The retailer has also appointed Marketplace Design to develop new store interior concepts.

The annually updated packaging roster, established for the past three years, is developed in conjunction with client advisory service EDR.

The latest incarnation retains Smith and Milton Original, FLB and Elmwood, all of which have been on the roster since it was formed, and State of the Art, which was appointed last year.

Lippa Pearce is technically still on the roster, but will be placed “on the back burner” until suitable projects arise. An induction course will be held for Pemberton and Whitefoord later this month.

Do It All has an active programme of own-brand product development. Packaging development manager Rosemary Clarke says that although work levels will vary, agencies on the roster can expect an average of two or three sizeable projects per year.

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