Cussins comes out of its shell

CUSSINS PROPERTY GROUP is launching a new identity created by Newcastle consultancy Gardiner Richardson.

The change underlines the firm’s growth and extended geographical reach, encapsulated in the nautilus shell logo.

“The nautilus shell encompasses the values of optimism, ongoing growth and expansion,” says Gardiner Richardson creative director

Darren Richardson.

Green was chosen to convey environmental understanding, while the clean, slightly chiselled typeface combines tradition with a forward- looking feel.