35 Gives LSC a lesson in branding

Start-up consultancy 35 has been appointed to review the branding and communications for the Government’s Learning & Skills Council, following a paid, five-way pitch.

Under new chief executive Mark Haysom, the LSC is looking to 35 to provide a clearer ‘tone of voice’ and identity for the education and training organisation.

The consultancy has been briefed to review the LSC’s corporate identity and marque at the top level, though it will also offer a consultancy role on effective communication of LSC’s core values and messages.

‘We will be looking at how better to deliver the LSC’s values, as well as make its partnerships and initiatives easier to understand. Key terms are “rationalise” and “clarity”,’ says 35 founding partner Thom Newton.

A soft launch in September will reveal the new identity and ‘brand language’ that 35 is creating for the organisation.

‘We’re hoping that the review will produce a clearer, stronger articulation of our brand in both design and words,’ says Ann Campbell, special projects consultant at the LSC.

Initially, 35’s work will be at the national level, but it may subsequently extend to the regions and to the production of some of the LSC’s key publications.