Beazley group gets new brand identity

Drive Associates has refreshed the brand and identity for insurance underwriter Beazley Group. Consultancy creative director Martin Skeet says the visual approach and tone of voice aim to ‘reassert Beazley’s position as an international market leader’.

D&AD stands by its ‘competition’, not ‘free pitch’

To call D&AD’s Call for Entries a ‘free-pitch’ and to label D&AD as unsympathetic to the ethics of design is a little unfair (Comment, DW 29 April). The really key point is that D&AD is a charity (incidentally spending over £1.5m on its education programmes); it’s not a business engaged in profiting from its work. […]

Nature’s way for the future

Nature’s Wisdom is the theme for Expo 2005. How is the host nation preparing for the event and what will the British pavilion look like? Mike Exon finds out.

Vox Pop

Last week it emerged that Land Design and the Natural History Museum will be working on the UK pavilion for Expo 2005 in Japan (see News Analysis, page 9). How should we promote Britain’s creativity at Expo 2005? How has this changed since the last event

Tequila Manchester launches unusual branding

We were taken aback this week, on receiving a package marked ‘Instant Facelift Enclosed’. How terribly rude. This ‘facelift’ turned out to be a head-sized paper bag with eye and mouth holes cut in one side. It was created by Tequila Manchester as a bit of branding to promote International Paper UK’s new product to […]

Leahy Brand Design recharges Energizer

Energizer is set to introduce a new look created by Leahy Brand Design, which is undertaking a raft of projects for the battery brand. A super-premium battery called Energizer Ultimate is being added to the product range. It has been created by the consultancy, which is also working on pack design and naming for two […]

Unified brand for Air France-KLM

The holding company branding for Air France and KLM national airlines will be unified following the recent merger of the two businesses to create the world’s largest airline by turnover. An Air France spokeswoman says the newly formed Franco-Dutch parent company, Air France-KLM, will be brought under a ‘common brand’ at the corporate level, while […]

35 Gives LSC a lesson in branding

Start-up consultancy 35 has been appointed to review the branding and communications for the Government’s Learning & Skills Council, following a paid, five-way pitch.

Clients should divide their initial budgets

Make the client pay, says Jim Davies in his Private View (DW 15 April). Designers are too afraid to make the client do anything. This is why certain clients get away with asking design consultancies to show their wares and jump through hoops without payment. The analogy Davies uses of the builders’ wall reaches the […]

Visitors to London’s Barbican issued safety warning

Visitors to London’s newly refurbished Barbican should proceed with care when navigating the building. With an already complex system of floor levels, that confusingly boasts three ‘negative’ levels, visitors now face a re-routing between levels 0 and -1. Access to underground ‘level -1’ will now be via a ‘diagonal staircase at the opposite end of […]

CPB pulls ring on Foster’s rebrand

WPP-owned branding and packaging group Coley Porter Bell has completed a global redesign for Foster’s lager multipack packaging. Using four themed executions, CPB’s designs integrate the Foster’s ‘F’ roundel into straplines on the packs for the first time. As multipacks command a significant amount of shelf space, they can be used as in-store advertising and […]

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