13 November 2008

Risk and reward

Designers know that creativity not only underpins projects that win awards, but that it also contributes to commercial success. Clients, however, still need convincing. We ask six leading industry figures

In-house style

Risk-averse clients are becoming a rarity, and top-quality creative work is now just as likely to
emanate from in-house teams as from external consultancies, says Lynda Relph-Knight.
Just take a

Pitch perfect

For young designers, having a great idea is just part of the creative process; refining it and marketing it are just as important. Stand out from the crowd with Glenn

Top of the form

From Fab Four philately to Cornish art galleries and cantilevered chairs, the past year has seen some cracking creativity receive its just reward. We select some of the best of

Team spirit

Creative collaborations may not always be born out of a shared goal or vision, but even chance meetings that take place at the request of a client can give way

Team Spirit – Moritz Waldemeyer

Few young designers can boast a more impressive list of collaborators than technical wizard Moritz Waldemeyer. He has worked with 3D designers Ron Arad, Zaha Hadid, Yves Béhar and Fredrikson

Context is all

Digital technology may have opened up new possibilities for the writer of promotional copy, but there are still certain basic rules. Keep it simple, don’t waste the reader’s time and

The new realism

Creativity and increased sales don’t always go hand-in-hand, but that could be changing. Lynda Relph-Knight is heartened to see more design groups competing for places in the cumulative effectiveness awards

Team Spirit – Camper Together

While some high-street brands have the occasional fling with an outside designer, Majorcan shoe brand Camper has made collaboration a central plank of its retail strategy. It has cleverly managed

VCCP scoops O2 Academy rebrand work

O2 is to hand the branding and interiors work resulting from its tie-up with Academy Music Group, announced last week, to its incumbent creative group VCCP without a pitch.Though the

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