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Animator Blazkho has created an on-screen identity for television dating programme, Perfect Match, which went on air on Channel 4 for the first time on Tuesday 11 September.

Animator Blazkho has created an on-screen identity for television dating programme, Perfect Match, which went on air on Channel 4 for the first time yesterday (Tuesday).

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How to become a: copywriter

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where