A way with words

More frequently associated with Silicon Graphics apps Canadian software house Vertigo has produced a 3D text tool called HotText for Mac and Windows. It allows you to align 3D text along custom paths and light it and add surface effects. You can use it as a pull-down in Adobe apps and the retail price is 150. Principal is the distributor but it will be in the shops soon.

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How to become a: copywriter

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where