Gap outlines plan to reduce London team

Fashion retailer Gap has revealed further details about plans to reduce its London marketing and design team to Design Week.

The global chain will axe its European fashion design team from September, and is moving its advertising team to its US headquarters. It will, however, retain an in-house design team working on store design, visual merchandising and in-store events.

‘It makes sense, if our clothes are being designed in the US, to create advertising there also, so we will be transitioning from an advertising-led team in London to a smaller design team,’ says a Gap spokeswoman.

The retailer claims it is trying to find positions for staff who have lost jobs within the firm.

Gap, which has 138 stores in the UK, has worked with Dalziel & Pow to remodel some of its British outlets, and with Conran & Partners on US store interiors.