24dogs.com gambles on Fitch

Fitch has created a brand identity and user interface for the first website to offer live greyhound racing and interactive betting, 24 hours a day.

Live video streaming has been incorporated into the site, 24dogs.com, which enables the user to view races live from anywhere in the world.

Fitch worked closely with entertainment and services business Wembley to create a site that would appeal to both the serious gambler and the novice.

“It transports the user to the heart of the track and captures the excitement of greyhound racing,” says Stuart Wood, associate design director at Fitch.

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