14 December 2000

Basic training needs a bit more accuracy

With regards to Franco Bonadio’s feature Basic training (DW 1 December), I am afraid I have been misquoted. The name of the Spanish Energy company which became Repsol is INH, not INI. I would like to apologise if any inconvenience or embarrassment has been caused to the company or anybody concerned. Ian Hay Designer Wolff […]

The Design Group is feeling the buzz for Cafein

Newcastle-based based consultancy The Design Group has created new identities for Internet company Cafein and its internal divisions, to reflect the company’s name change from “Ein” and strengthen its position in the competitive digital market. The Design Group has developed a dark petrol-blue colourway which acts as a visual link between Cafein’s three core divisions. […]

Digest

London design consultancy Springetts has designed the Football Association’s 2000 Christmas card. In addition to offering seasonal greetings, the card tells people about the FA’s move across London from its Lancaster Gate roots to new offices in Soho Square.

Digest

This is the last issue of Design Week for 2000. The next issue will be published on 5 January 2001. We wish you a merry Christmas and a happy and prosperous New Year.

Effective brand experience engages all the senses

With reference to your VoxPop on ‘brand experience’ (DW 24 November), all marketing is about how consumers ‘experience’ brands – whether the message is delivered on a screen, in print or face-to-face. It’s not only words and images which change people’s behaviour, it’s the personal experience they have when seeing, reading, hearing, feeling or tasting […]

Digest

Changes to the proposed new Wembley Stadium, including the likely inclusion of an athletics track and the abandonment of plans to build a hotel and office space at the site, will not affect The Identica Partnership’s position as branding design consultancy, an Identica spokesman has confirmed.

Wedgwood fires a new image, but can it reconcile the old with the new?

About ten years ago Polly Dickens (buying director of The Conran Shop at the time) and I were invited to visit Wedgwood’s factory. We were trying to persuade them to re-issue the Keith Murray Collection and also make some undecorated black basalt for us. We were left in its showroom for half an hour to […]

Still Waters runs Sony magazine

London group Still Waters Run Deep has been appointed lead design consultancy for Sony Europe to create all its internal and external communications. The first design project is the Europe-wide company’s internal employee magazine, which launches in January. It will be consumer-led, translated into four languages and aims to establish a “core design flavour for […]

Digest

Car manufacturer Audi has designed a trainer shoe for Adidas. Carrying the name of American basketball player Kobe Bryant, The Kobe is designed in the style of the Audi TT Roadster, reflecting its continous line, clean surface body side and bulletnosed front.

Supporting communities

The philosophy behind housebuilder Wilson Connolly’s new brand, The Lifebuilding Company, is simple: to create friendly new neighbourhoods with beautiful homes. To communicate this ethos in its corporate identity, the company has enlisted the help of Edinburgh design group Tayburn. The core of the identity is an abstract, green fern, which epitomises the unfolding of […]

Black Sun delivers BA World Cargo site

London consultancy Black Sun has redesigned British Airways’ World Cargo website to improve its business-to-business customer service in the “cut throat” freight market and become “easier to do business with”. BAWC required an improved Internet offering to achieve its goal of becoming “easier to do business with”. The new portal www.baworldcargo.com now features flight schedule […]

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