Boxfresh takes to the net

Urban clothing retailer Boxfresh has launched its first full-sized website, created in-house. It features bulletin boards where messages can be posted, a creative photography gallery to encourage aspiring talent and a ‘street fashion’ gallery which urges people to send in pictures of themselves in Boxfresh clothing. The homepage has visual references to grid format cities such as New York to reflect Boxfresh’s streetwise image. The site works in partnership with Lomo cameras, with plans to sell cameras and enable visitors to develop films on-line. Visit the site at www.boxfresh.co.uk.