Kay Why Marketing has created packaging designs for new Vimto flavour Cherry Vimto

Kay Why Marketing has created packaging designs for new Vimto flavour Cherry Vimto. The new product is the first permanent line extension for Vimto in its 101-year history, according to Kay Why founder Keith Young. He adds, ‘Careful design consideration was given to respecting the value of the core brand while providing enough differentiation to make sure that confusion at the point-of-sale is minimised.’

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