Kay Why Marketing has created packaging designs for new Vimto flavour Cherry Vimto. The new product is the first permanent line extension for Vimto in its 101-year history, according to Kay Why founder Keith Young. He adds, ‘Careful design consideration was given to respecting the value of the core brand while providing enough differentiation to make sure that confusion at the point-of-sale is minimised.’
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.