Kay Why Marketing has created packaging designs for new Vimto flavour Cherry Vimto. The new product is the first permanent line extension for Vimto in its 101-year history, according to Kay Why founder Keith Young. He adds, ‘Careful design consideration was given to respecting the value of the core brand while providing enough differentiation to make sure that confusion at the point-of-sale is minimised.’
The annual, global awards scheme, which famously rewards its winners with black, yellow, graphite and wood pencils, has announced its 720 winners for this year.
Bthere is a new tool that combines location-tracking, group-messaging and rewards to encourage young people to stick together on a night out and stay safe.
The annual event takes place in East London annually — its new look aims to be flexible and adapt year-on-year, while helping running appear more welcoming as a group sport
The Pentagram partner has given the 200-year-old publisher — home to songwriters and composers such as Beyoncé, Radiohead and Madonna — a regal rebrand.