Acquisition of Pure Realisation

Design and advertising network Starchamber has acquired the business of Sheffield-based design group Pure Realisation for an undisclosed sum.

The deal is the first of three lined up by Starchamber chief executive John Wringe, with the acquisitions of a ‘strategic’ group and an ‘executional’ consultancy likely to follow in the next few weeks.

Pure was wound down earlier this month due to personal circumstances, but all of its business assets will become part of Starchamber’s structural packaging and branding consultancy Impackt.

Former Pure managing director Andrew Barraclough joins the Impackt board as development director. Pure’s six-strong team joins the 12 existing staff at Impackt’s Windsor office and the company will operate equally from there and Sheffield.