Senior creatives show off best sides when profiled

I agree with Ian Cochrane’s quote, ‘no-one should ever be hired at a senior level without being profiled beforehand’ (DW 28 February).

As a psychometric tester, I know this is a valuable tool that can highlight the key motivators of a potential recruit. It can also be used in team building and appraisals.

While I wouldn’t recommend it is used in isolation of recruitment experience, industry knowledge and sound understanding of the role in question, we always offer to profile our senior-level candidates as a final check.

Kim Crawford

Managing director


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