White Card passes new image

The London White Card, the pass which allows unlimited access to 15 of London’s museums and galleries, is to be relaunched.

Still Waters Run Deep has provided a new identity for the scheme. The consultancy was appointed, after a credentials pitch against five other unnamed groups, by The London Museums and Galleries Marketing Association, which runs the White Card scheme.

An on-line presence is also to be developed for the scheme, in conjunction with an unnamed specialist consultancy.

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