The fruits of the Government’s latest major unpaid pitch are being rolled out at the Department of the Environment, whose corporate identity has been redesigned by Hieroglyphics.
The London group won the pitch against seven unnamed consultancies and has created a logo and implementation guidelines.
The identity will work as an umbrella for an existing family of sub-brands covering issues such as housing and local government.
The department’s aim is to phase out most of the sub-brand names, while the remaining ones will be redesigned to fit the new guidelines, though Hieroglyphics will “not necessarily” design them, says a DoE spokesman.
The briefing was “a complex process”, says another DoE spokesman, adding that the department aims to standardise its identity. “We want to fly under one corporate flag,” he explains.
The DoE is to move to new premises in December, designed by Italian architect Tagliaventi & Associates, which won a design competition for the job last month.