Judaism opts for reform via new identity

The administrative body for the Reform Synagogues of Great Britain has a new corporate identity designed by The Small Back Room.

The new marque is being introduced to promote awareness of Reform Judaism as a form of traditional and caring Judaism in a modern world, says consultancy director Corrine Green.

The type appears in blue, traditionally associated with Israel and Judaism, and green to symbolise the environment and the freshness of the body’s approach, Green adds. The menorah symbol is retained from the old marque.

The identity will be applied to letterheads, constituent note paper and advertising, and will appear at conferences.