Rushes logo cuts out the bull

London post production company Rushes has a new corporate identity, designed by 4i to reflect the company’s 1990s image.

“We wanted a new visual language for Rushes which builds on its existing logo but reflects the aspirations of Rushes’ creative client base in an innovative way,” says designer Stephen Chard.

The new marque features a fresh interpretation of the original bulrush identity, with a new symbol and moving imagery, says a 4i spokesman. The identity has been applied to stationery, promotional and marketing materials.