CLN to give Barbican identity

Citigate Lloyd Northover has been appointed to create a new corporate identity and website for the Barbican Centre, one of London’s leading arts centres and conference venues, as part of a widespread rebranding exercise.

The London consultancy won competitive pitches for each of the projects.

The strategic rebrand will involve communicating the Barbican’s diversity in its activities across live performance, music, film and art, plus articulating what it offers as a venue for conferences and events. It will begin rolling out on print material this autumn as part of a lengthy implementation programme.

The second element of the work focuses on the Barbican’s on-line presence and how the new brand will be translated on to the Web.

CLN will be developing design, navigation and e-commerce functions with sister company James Kelsey Design.

A Barbican spokeswoman says, “We are pleased to have Citigate Lloyd Northover on board. It worked with us on creating the CitySlide brand and understood the nature of the problems we are facing in communicating the diverse and exciting nature of the Barbican, as well as helping us see a creative way through the issues. We are now working together to build a strong and successful brand for the longer term.”

CLN vice-chairman Jim Northover says: “We believe the Barbican has a really vital and subtle task that needs doing.

“It needs the kind of individual treatment that we are good at, and it is the sort of challenge that we love,” he adds.