Pearlfisher has rebranded Tesco’s range of own brand chilled fruit juices in an effort to bring it in line with the retailer’s corporate identity. For the standard juices, Pearlfisher focused on communicating humour and appeal, expressed in the image of smiling fruit, while the emphasis on the premium range is on communicating ‘nothing but fruit’, illustrated by the use of a halo over the fruit.
The 116 mini artworks, which formed the Me & EU design campaign launched in response to the Leave vote, are set to be displayed, while contention rises around Brexit in
We look back at our most popular stories across branding, logos and identities from the last year, many of which caused a stir — both good and bad.
The global advertising group, which owns the likes of Superunion, Ogilvy and AKQA, has a new identity that aims to reflect how the company is “changing”, as it looks to
Designhouse has created a new visual identity and defined three sub-brands for the business, inspired by the curves of leaves and petals.