Pearlfisher has rebranded Tesco’s range of own brand chilled fruit juices in an effort to bring it in line with the retailer’s corporate identity. For the standard juices, Pearlfisher focused on communicating humour and appeal, expressed in the image of smiling fruit, while the emphasis on the premium range is on communicating ‘nothing but fruit’, illustrated by the use of a halo over the fruit.
Despite the Government’s focus on science, creative jobs are far less likely to be automated in the future – so why is the arts faculty being neglected in schools? asks
A survey by recruitment agency Aquent/Vitamin T has found that 96% of creative and marketing professionals will leave a job within five years, citing the main reason as lack of
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.