Pearlfisher rebrands Tesco juice

Pearlfisher has rebranded Tesco’s range of own brand chilled fruit juices in an effort to bring it in line with the retailer’s corporate identity. For the standard juices, Pearlfisher focused on communicating humour and appeal, expressed in the image of smiling fruit, while the emphasis on the premium range is on communicating ‘nothing but fruit’, illustrated by the use of a halo over the fruit.