Design Week Awards 2017 – the shortlist in full

We’re thrilled to announce the shortlisted projects – as chosen by our panel of independent judges – which will be competing for a coveted Design Week Award on 13 June at the Tower of London.


Brand campaigns

AKQA, #DingDing, for AirBnb

Sleeping Patterns, by Under Exposed,  for Simba Sleep

Budweiser America, for Budweiser, by Jones Knowles Ritchie

Visual identity conducted by Sir Simon Rattle, for London Symphony Orchestra, by The Partners

Smoke Alarms, for Duracell, by Grey London

World’s Strongest Boys, by WCRS for Duchenne UK

Editorial design 

Curiocity, In Pursuit of London, for Penguin, by Hearst magazines UK

Elle UK magazine for Hearst magazines UK


The New York Issue: High Life, The New York Times

Eeormoo, Studio Sutherl&

Somos Brasil, by Studio Sutherl&

Identity design

Rae Against Dementia, by Brand Union

Invictus games 2016, by Lambie-Nairn for The Royal Foundation

Boquiera, by Magpie Studio

Mozilla, by Johnson Banks

Deliveroo Rebrand, for Deliveroo by Design Studio

Premier League rebrand, for Premier League by Design Studio


The Glenlivet Cipher, by NB for The Glenlivet

Higgidy, by B&B Studio

The Newmarket Gin, for The Bedford Lodge Hotel and Spa, by Nude Brand Creation

Use Your Loaf for Column Bakehouse, by Voice Group

Peet Rivko, by Gunter Piekarski

Fémme, by Pearlfisher for Yoai

Hippeas: Give Peas a Chance, by Jones Knowles Ritchie

Poster design

ENO, by Rose for English National Opera

Circus Hassani – A Living Poster, by Spring for Circus Hassani

Williams Murray Hamm for Point of Light

Carpenters Wharf, by Jack Renwick Studio for Anderson

Pilsner Urquell retro posters, by Purple Creative, for Pilsner Urquell

Smoke Alarms, by Grey London, for Duracell

Be Bold for Change, by Eleven

Print communications

Hope for Adris Group, by Bruketa&Zinic OM d.o.o.

Animail Stamps by Osborne Ross, for Royal Mail Group

Agatha Christie Stamps, by Studio Sutherl&

Noted notebooks, by Carter Wong Design for Boss print

AHP Six by Greenspace, for Anthology

Self-promotional projects

20 Year Memory: Party Invitation by Blast

Festival of Print: The B-Side Project, by Taxi Studio

The Snow Fox, by AKQA

2016 Reasons Why Wish You a Better 2017, Baxter & Bailey

Turner Duckworth 2016 Holiday Card, by Turner Duckworth

Don’t Trump, by AML Group

Writing for design

ENO, by Rose for English National Opera

The Butcher The Baker, by The Partners

Roundhouse, by Magpie Studio

BP 500 Years of Stories – Chav/War/Bed, by Grey London for Tate


Exhibition design

MET Studio Design Ltd., Climate Control for Manchester Museum


Summit 2016, for LCF Fashion Busines School by Alphabetical

Casson Mann May 2016

Casson Mann, La Cité du Vin, Permanent Exhibition, La Cité du Vin – City of Bordeaux

Offshore Experience, Maritiem Museum Rotterdam.

Offshore Experience, Maritime Museum Rottterdam, Kossmann.dejong

Retail interiors


Mailbox, by Stanton Williams, for Milligan and Brockton Capital

Manolo Blahnik, Malaysia, by Nick Leith-Smith Architecture and Design, Manolo Blahnik

Penguin Shop, by figure3 for Penguin

MADE.COM Paris, Gpstudio, for MADE.COM

Wayfinding and environmental graphics

The Design Museum Wayfinding and Signage, by Cartlidge Levene for the Design Museum

Tate Modern Wayfinding and Signage, by Cartlidge Levene for Tate Galleries

Flash Crossings by Dolman-Bowles and Eley Kishimoto for Brixton Bid and London Borough of Lambeth

Sheffield Children’s Hospital

Bedrooms for Sheffield Children’s Hospital, by Artfelt

Hospitality and Workplace

De Bijenkorf Restaurant, by i29 interior architects

IBM’s Watson IoT Global Headquarters, Munich, by Map Project Office for IBM Watson IoT

Liverpool Football Club, Anfield New Main Stand Fan Hospitality Areas

Alpine Restaurant Schmiedhof Alm, Schmiedhof Alm GbmH, ARSP ZT GmbH

Airbnb Dublin Office, by Airbnb

Chapel the Ocean, The Wholedesign Company

Eneko at One Aldwych, by Casson Mann, One Aldwych


App design


Nike Football Pro Genius by AKQA, for Nike Football

Sir David Attenborough’s Story of Life, by AKQA for BBC Worldwide

Hopster for Apple TV, by We Are Hive for Hopster

Story Studio for Sainsbury’s by Analog Folk

Augmented reality and virtual reality

Halcyon by NBCUniversal International Networks

Space Descent VR with Tim Peake, by Alchemy VR

Digital installations

Cradles of Abstract Art: Renewed Mondrian’s House of Birth, by Tinker Imagineers for Mondriaanhuis Amersfoort

Digital Ornithology, for JAC Studios, by Jason Bruges Studio

Scent Constellation, Le Grand Musèe du Parfum, by Jason Bruges Studio

Website design 

San Francisco Ballet-Digital Transformation, by Method

Motion Graphics by Torpedo, by Torpedo for Autodesk

Educate Against Hate, by Breakthrough for HM Government

Victoria & Albert Museum rethink, by Victoria & Albert Museum and Made by Many

Manchester City Annual Report 2016, by Emperor for City Football Group

TV film and video graphics

Channel 4 2016 Rio Paralympics Title Sequence, by Jump Design and Direction

Summit 2016, for LCF Fashion Busines School by Alphabetical

Emmerdale, The Last Dance, by ITV Creative for ITV 

Visual identity conducted by Sir Simon RattleWebsite design, for London Symphony Orchestra, by The Partners

Products and Furniture

Product design – consumer

Apple Watch Series 2, by Apple

Beeline Navigation Device, by Map Project Office and Beeline

Cubetto for Primo Toys

Scooter for Life, by Priestmangoode

iPhone 7 Plus, for Apple Inc

13 inch MacBook Pro, for Apple Inc

Landmark, by Sanders Design Associates Ltd for Samuel Heath & Sons plc

Suzy Snooze, by Map Project Office for BleepBleeps

Space Grill

Product design – industrial

Meet Mr Collins, by Missouri Creative for Chivas

Rio 2016 Olympic & Paralympic Track Cycling Helmets (Pursuit and Sprint), by Crux Product Design Ltd for English Institute of Sport

Horizon by PriestmanGoode

Furniture design

Trinetic, by Boss Design

Isomi in Metal, Isomi


Pacific Chair, by Barber & Osgerby

BuzziFloat, by BuzziSpace

Landmarks Awards

Social design 

SM100 Solar Light, by Inventid

Homeward Bound, by Elmwood 

Be Bold For Change, by Eleven 

Ithaca Laundry, Ithaca NGO 

Game of Awesome, by Chrometoaster 

Rising Star

Dem Gerolemou

Daniel Nolan

Sophie Atkinson

Mairead Moran

Katie Cadwallader

We’ll also be inducting two designers into our Hall of Fame to celebrate their lifetime achievements, and introducing a special 30th anniversary award celebrating the best project from Design Week’s history. You can vote for your favourite project here.

You can join us on 13 June at our Awards dinner, which will be held at the Tower of London. Ticket details here.

Hide Comments (1)Show Comments (1)
  • Dan May 16, 2017 at 2:58 pm

    Some beautiful pieces of design through this shortlist, but a few pieces stick out.

    I will assume the iPhone 7 plus and Mac Book are here only because designers are irrationally in love with apple products – the iPhone 7 plus is basically an iPhone 6 plus body with more of a raised camera and definitely not more aesthetically appealing than its predecessor. Neither product is innovative or original anymore so I cannot undersand why either would be on this list. The watches I can understand for the bands maybe…. maybe.

    The other is the Elle cover – possibly it is here for the same reason a film will get an Oscar nomination. The only way for this consistently horrible and often illegible magazine cover (as in the example above) to be shortlisted would be if someone knows one of the ‘independent judges’ or has been lobbying for a shortlist listing.

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