The lifestyle habits of US consumers have informed the design of Quadro Consulting’s cordless phone for Vtech Communications. This ‘feature-rich’ phone has a ‘latest and greatest’ appeal for this target segment, says Quadro managing director Phil Gray. The phone’s relatively large size makes it easy to handle Gray claims. Created for the US domestic market, the phone is available from this week.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.