DTE Energy takes hold of market share

Clare Dowdy +44 171-439 4222

DTE Energy Co has become the holding company for Detroit Edison, separating the regulated utility business from its non-utility subsidiaries. Identity design is by Anspach Grossman Portugal in New York.

“Our business always will have two major aspects – people and energy,” says chairman and chief executive John Lobbia. Both are reflected in the logo’s sunburst and figure. The identity was unveiled last month.

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