Daz is attempting to give a cheeky character to its brand, with fresh graphics for its packaging featuring a lyric from pop band Right Said Fred. Created by Belgium-based consultancy Design Board, the graphics and strapline ‘I’m too sexy for my whites’ aims to push the main message of ‘whiteness’ and will appear on the detergent packaging for Daz in the UK and Ireland.
From the magic world of mushrooms, to design heavyweights and more, these are the design books we think you should read this autumn and winter.
Among the projects is a spatial audio technique that turns your living room into St Paul’s Cathedral and an AR app that fills your interiors with flowers.
From upcycled cabinets to a spotlight on Baltic design, we run down the can’t-miss exhibitions and trade shows at this year’s London Design Festival.
The new look “places Peter front and centre” according to the publishing house, and has been designed by studio CreateFuture.