Daz is attempting to give a cheeky character to its brand, with fresh graphics for its packaging featuring a lyric from pop band Right Said Fred. Created by Belgium-based consultancy Design Board, the graphics and strapline ‘I’m too sexy for my whites’ aims to push the main message of ‘whiteness’ and will appear on the detergent packaging for Daz in the UK and Ireland.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.
We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.