Daz is attempting to give a cheeky character to its brand, with fresh graphics for its packaging featuring a lyric from pop band Right Said Fred. Created by Belgium-based consultancy Design Board, the graphics and strapline ‘I’m too sexy for my whites’ aims to push the main message of ‘whiteness’ and will appear on the detergent packaging for Daz in the UK and Ireland.
The visual refresh hopes to make the data-heavy environmental and energy resources magazine stand out from its competitors.
D&AD foundations director Paul Drake advises design graduates and those studying to make the most of the current spirit of “generosity” in the industry.
Highlighted shirts for the upcoming season feature graphics inspired by the teams’ cities as well as more sustainable manufacturing techniques.
The Mars Rover was launched at the end of July in the hope of confirming whether there has been past life on the red planet.