Luxury car brand Rolls-Royce is supporting the debut of its £270 000 Phantom Drophead Coupe with a suite of print materials designed by Fingal.
The consultancy was appointed to the work at the end of last year following a five-way pitch. It was given a brief to move the BMW-owned Rolls-Royce brand forward and create something younger, fresher and more vibrant.
Led by Fingal creative director Neil Tookey, the project includes a customer-facing hard-backed book, a smaller brochure and a special section on the website, www.rolls-roycemotorcars.com, dedicated to the Phantom Drophead model.
Fingal managing director Francis Jago claims that the design work ‘stays true to the Rolls-Royce heritage, while taking bold and innovative steps forward to increase its appeal to a wider audience’.