Nothing like starting young. A letter about Lego’s marketing strategy in The Independent last week was signed by father and son David and Anthony Long of London, SE3; little master Tony is only eight years old.
‘Although Harry Potter may have given a short-term boost to the company’s finances, surely the recent focus on merchandising is counter-productive,’ the pair opine. ‘Fast product line turnover kills the incentive to save up pocket money for a collection.’
No doubt we will be seeing ‘Anthony Long, youngest CEO of OmniBrand’ headlines in about 15 years’ time.