Design Net spreads to Japan and the US

Digital media specialist Design Net plans to open offices in the US and Japan, just weeks after moving to a new base in London’s Mayfair.

The consultancy, established in 1995, moved from its original Fulham offices last month, in line with rapid expansion plans.

The new offices will essentially be sister companies. Both will belong to the Global Technology Communications group, of which Design Net is the only current subsidiary.

Design Net managing director Steven Forster says the group has kept a close eye on technological advances by travelling regularly to leading developing markets.

“We’ve kept our finger on the new technology pulse by being open-minded and trying not to be parochial,” he says. “I’ve taken frequent reconnaissance trips to Japan and the US, where you can see first-hand just how far the technology can go. I wanted to be involved in these exciting developments in new technology, at the ground level. That’s why we’re expanding into the US market.

“We’re setting up new offices in Manhattan within the next few weeks and in the long term we’ll establish a Japanese base. While the technology in both these places may be flash, at the moment it’s not being properly coupled with sensible, clear design. That’s where I see our niche: harnessing new technology with clean, clear and funky design,” adds Forster.