Nest/Flaunt
Nominated by: Gary Cooke, The Open Agency
Item 1: Nest
Art direction: Joseph Holtzman
Cover photography: Jason Schmidt
Client: The Hutchinson Group (Advertising)
Country of origin: US
Contact: www.nestmagazine.com
Item 2: Flaunt
Creative: Eric Roinestad and Jim Turner
Cover photography: Warwick Saint
Country of origin: US
Contact: flauntla@aol.com or 00 1 323 650 9051
Cooke says, ‘For a magazine to catch my attention it certainly has to have more than the usual babe on the cover. Nest and Flaunt are two American mags that certainly push out the boat in terms of production. Embossing and die-cuts featured on the Flaunt cover, it even features half pages, pull-outs and a “build your own Spartanette caravan kit” [alongside a feature]. Nest went the whole hog – die-cutting the whole production. In terms of design, Nest is pretty raw (apart from the die-cut edges), although the content is fascinating and interesting compared with Wallpaper, which Nest actually spoofs on its front cover. An article on Francis Bacon features incredible photography of his studio, by Perry Ogden, which is even more disturbing than his paintings. Flaunt is more mainstream and less avant-garde. Both magazines are a refreshing change from my usual reading material.’
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