Circle completes project to brand a new Kuwaiti petrol and retail offer

Circle has completed a project to brand a new Kuwaiti petrol and retail offer, Oula – meaning ‘the first’ – having been appointed in 2005. The brand was forged as a private enterprise after the state-owned petrol company KNPC was dissolved. Circle was briefed to create a ‘modern international brand’ which would reflect a combined petrol and retail offer, ‘previously unheard of’ in the country. The group has created an identity, communications, station architecture and store design.