Circle has completed a project to brand a new Kuwaiti petrol and retail offer, Oula – meaning ‘the first’ – having been appointed in 2005. The brand was forged as a private enterprise after the state-owned petrol company KNPC was dissolved. Circle was briefed to create a ‘modern international brand’ which would reflect a combined petrol and retail offer, ‘previously unheard of’ in the country. The group has created an identity, communications, station architecture and store design.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.