Circle has completed a project to brand a new Kuwaiti petrol and retail offer, Oula – meaning ‘the first’ – having been appointed in 2005. The brand was forged as a private enterprise after the state-owned petrol company KNPC was dissolved. Circle was briefed to create a ‘modern international brand’ which would reflect a combined petrol and retail offer, ‘previously unheard of’ in the country. The group has created an identity, communications, station architecture and store design.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to