D&AD Awards 2016 – the design winners

We take a look at the Black and Yellow Pencil winners from the design categories and see who scooped D&AD awards.

Black Pencils

There were just two black pencil winners this year across the whole awards.

What3words scooped one of them in the Service Innovations category. What3words is a location reference system based on a global grid of 57 trillion 3mx3m squares.

Each square has been preassigned a fixed and unique three word address. This has been designed to be more memorable than GPS, more flexible than dropping a pin on a digital map and more accurate than street addresses.

What3words’ team has designed the service in-house and it has been adopted by governments, business and NGOs. Practical applications have been delivering post and aid effectively, helping people to meet up and making businesses more visible.


In the Spatial and experiential design category iyamadesign inc landed a black pencil for an exhibition to promote the sale of Washi tape ‘mt’ for the client Kamoi Kakoshi.

The ‘mt’ tape is popular with craft enthusiasts comes in a huge range of colours and can be use to embellish different objects.

To demonstrate this thousands of reels of tape were hung as part of an elaborate installation.

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Yellow Pencils

Living River  by J.Walter Thompson London picked up a Yellow Pencil in the brand experience and environments category for a sound installation celebrating the work of the HSBC Water Programme.

By threading 160 speakers and over 60km of speaker cable from the first bend of the Yangtze to its mouth in Shaghai the sound of the river was captured and transformed into a 3D landscape of sound, which was transmitted to the Skybridge at Gatwick Airport for passengers to experience.

Movement of people, the time of day and even climatic conditions affected how the soundscape behaved in real time.

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I am my MTV by International took a Yellow pencil for its new adaptable brand which can be remixed by the audience. You can read more about it here.


Hakuhodo Kettle took a Yellow Pencil in the brand Experience and Environments category for its work on Act of Love for Sagami Rubber Industries, which makes condoms.

Research showed the consultancy that “Young people in Japan are afraid of love and the number of young people who have never had sex is increasing.”

Rather than advertise the function of the product itself, instead symbolic content was expressed through an “animal courtship dictionary”.





Shell We Move by Hakuhodo Kettle / Hakuhodo was created for Recruit Sumai Company. Winning a Yellow Pencil in the brand experience category.

The Shape of Imagination was created by Ogilvy and Mather Singapore for Lego and took home a Yellow Pencil in the Brand Experience and Environments category.

Unforgotten Soldiers by DDB Group New Zealand claimed a Yellow Pencil in the Brand Experience and Environments category for its work for Sky TV.

Assembly of Youth by Google Creative Lab for Unicef took a Yellow Pencil in the digital installations category.

The project was created around the UN General Assembly of world leaders meeting to discuss global goals.

A digital installation was set up to connect the voices of disadvantaged young people with people in power. The voices on 1 million children filled the lobby of the UN General Assembly.


Unmade’s on-demand knitwear service took home a Yellow Pencil in the connected products category.

Unmade’s factory is linked to a website where customers can customise knitwear and order online.


In the Applied Print Graphics category Studio Sutherl& claimed a Yellow Pencil for its work for Fedrigoni Papers, which won in the Applied Print Graphics category.

A set of boxes were created to exhibit the different types of luxury packaging that Boss Box offers.

The children’s song There was an Old Lady was used to demonstrate how the boxes fit together. The weight and placement of the typography helps show this.









The Channel 4 rebrand by 4Creative scooped a Yellow Pencil in the integrated graphics category. You can read more about it here.

In the Applied Print Graphics category Scholz and Friends won a Yellow Pencil for its work for DFC Deutsche Fundraising Company.

The Donate for Africa project won the prize in the Applied Print Graphics category.

The aim of the project was to show the public how only a small donation goes a long way.

Removable stickers were created for euro bills. Icons on the stickers pointed out the value of the donated bill in Africa. The stickers point to the campaign’s website where people can make a donation and order free stickers.


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Printed by Somerset by Leo Burnett Toronto for Somerset Graphics won a Yellow Pencil in the Graphic Design category.

Inspired by paper stacked by the press, the Printed By Somerset stationery was designed to showcase what Printed by Somerset can do.

Each card, envelope and letterhead uses a different technique and card stock, showing the full range of options.


The Petard Pinch by Michael Brookes took Yellow in the Graphic Design (Moving Image) category.

Avaunt Magazine Issue 2, by  Avaunt Publishing scooped a Yellow Pencil in the Independent Magazines category for its art direction and design.


Also in the Indpendent Magazines category, there was a Yellow Pencil for Rubbish FAMzine: Herbarium and Other Garden City Exploits, designed by Kinetic Singapore for Holyscrap.sg.


This packaging project for Coco De Mer by Williams Murray Hamm took a Yellow Pencil. The brand is positioned as a place to “explore the exhilarating limits of your erotic imagination”.

The project saw the brand mark and colour palette refined and new packaging designed for a range of “signature” lubricants.

This was inspired by history’s Grandes Dames of seduction: Catherine Howard, former wife of Henry VIII; Georgiana Cavendish, Duchess of Devonshire; and Nell Gwynne, King Charles II’s mistress.


Oh! Saft Squeeze Bottle by Leo Burnett Germany for Mymuesli has won a Yellow Pencil in the Packaging Design category.

What appears to be a crate of oranges is in fact a crate of twelve bottles with textured tops. The opening action is similar to using a citrus press.


Funtastic Hand by Publicis Colombia for Cirec Foundation has taken a Yellow Pencil in the Innovative Product Design category.

It is a playful prosthesis that doubles as a toy and kids can put it together themselves. The design means that children can use the prosthesis to interact with other children through play.

APPLE: Learning to design, designing to learn by Ken Miki and Associates for Ginza graphic gallery has won a Yellow Pencil in the Exhibition Design Category.

The exhibition is an educational programme Miki who teaches at Osaka University of Arts. The concept is “noticing awareness” and discovering “awareness” through designing ways of thinking, making, conveying, and learning.

An apple is used to demonstrate this. The display explains the difference between perception and awareness noticed by deconstructing an apple. It helps people who haven’t experienced design to see what it’s all about.


There was a Yellow Pencil in the Writing for Design category for The Joy Agency, which created Cards Against Violence.

The project tackles domestic violence in Australia. Working with Australia’s top female typographers the consultancy hijacked Valentine’s Day to make Valentine’s day cards.

What at first appear to be saccharine messages contain another meaning.



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