Brief

Coleman Planet aims to ensure toddlers’ fingers don’t stay sticky for long, with this brand extension for Jeyes’ Wet Ones. The group has created the name, packaging and logo for the three-strong line, aimed principally at parents of three- to six-year-olds. Coleman Planet design manager Giles Hopley says parents are continuing to use baby wipes on their growing children. This product is aimed specifically at this overlooked market and uses images associated with messy children – the seaside, picnics and car journeys.

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