Briefs

Magic identity by Jannuzzi Smith: Communication design group Jannuzzi Smith has designed the new identity for multimedia group OnLine Magic. After winning a three-way credentials pitch against MetaDesign and Landor Associates, the London-based group was asked to devise a corporate identity which would work across a number of media, and arrived at what director Richard Smith calls ‘a typeface that uses colour and pattern to create an abstract message, so implementation is responsive to different media’. ‘There’s an obvious temptation with an on-line group to go for screen-based branding, but a major way that OnLine Magic communicates is through print, with display boards, letterheads and so on. We feel this move away from a fixed brand presence reflects the youth and vitality of the client,’ he adds.

You know when you’ve been redesigned: Soft drinks brand Tango has had its website (www.tango.com) redesigned by digital communications agency Global Beach, which won the job from HHCL, designer of the original Tango site for owner Britvic. The site is based around the idea of genes that infiltrate the site and can be downloaded as a screensaver. Another recently launched site is that for Battersea Dogs Home (www.dogshome.org), which includes medical emergency information, games, feedback and a chance to meet some of the animals looking for homes. The site was developed by Lateral.

Policing the Web: The Department of Trade and Industry’s recent proposal for an independent panel to ‘investigate complaints over material on the Internet’, has set off some alarm bells among the on-line community. While the body’s brief will supposedly be confined to civil disputes such as copyright and libel, there’s some confusion as to how this will actually work, including the problem of whether the panel would have the power to shut sites down and the question of who the victim of a bad decision appeals to. Find out more at http://www.dti.gov.uk/. A one-day conference at the Savoy Hotel in London on 15 September, entitled Media On Trial will also be looking at new law and a new direction for the 21st century media. For more information call 0171-453 5492.

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