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The controversial world of the non-executive director is the field of Pro Ned, an organisation specialising in the recruitment of part-time chairmen and non-executive directors. Amid the current public debate, and following the buying of a major stake in Pro Ned by recruitment firm Egon Zehnder, Pro Ned commissioned The Partners to design a brochure. The resulting brochure features two inserts – one on the Pro Ned team and the other carrying the client list. The impressive and very long roll-call of clients is printed on a folded strip which cascades down when opened, stressing the authority and breadth of Pro Ned’s position.