A&F Quarterly – Innocents Abroad – Back to School 1999

Nominated by: Stuart Baron, FutureBrand UK

Item: A&F Quarterly – Innocents Abroad – Back to School 1999

Art director: Bruce Webber

Client: Abercrombie & Fitch

Country of origin: US

Contact: www.abercrombie.com

Abercrombie & Fitch’s quarterly publication A&F themes issues of the magazine to complement its clothing ranges. Its latest Spring Issue is themed Wild & Willing, but Stuart Baron nominated A&F with the Innocents Abroad issue. The images are all shot on location around London. Stuart Baron says this is a ‘progressive approach to mail-order and retail image. Using great editorial shots by Bruce Webber, sexy and risqué, to the point of including a “restricted access to minors” order on the cover – what better way to make your brand desirable to teenagers? I seem to see this publication on the desks of marketing teams in fashion retailing.’